Why You Should Use a Real Estate Agent

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Why You Should Use a Real Estate Agent

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Buying and selling homes should be fun, but sometimes it’s more complicated that you ever could have imagined.   There are many reasons you should use a real estate agent when buying or selling a home.

If you choose to buy or sell real estate by yourself, without a Realtor, you probably feel like you’re doing an excellent job. Chances are you’re using all the information at your fingertips whether that means searching homes for sale online or putting a “for sale by owner” sign in your yard!  Either way, you are saving on the commissions you would normally have to pay to a realtor…. or are you?

Did you know the founder of forsalebyowner.com used a Realtor

When you eventually find a home, or sell yours, without an Agent you’ll have that ‘look, I did it all by myself’ feeling. It’s admirable, and then it hits you… what contract do I use? What paperwork is there? Once I go under contract what happens next? Are the negotiations in my favor? What are the legal ramifications if I fill out paperwork incorrectly?

In the end, you most likely would have not only saved more money using a Realtor, but you would have also saved a lot of time, sanity and stress!  So let’s talk about 6 more reasons using a Real Estate Agent is to your benefit.

 

EXPERTISE:

How do you prepare your home for the market? What are the best ways to market your home?  What are the market trends in your area?  What price should you list your home to get it sold quickly for top dollar?

My clients come from many different professions, there is a zero percent chance I would be better at their job than they are. They are experts in their chosen professions, and well trained.

Buying or selling your home may be the biggest financial transaction of your life – hundreds of thousands of dollars are on the line.  Realtors are experts who are there to hold your hand and walk you thought the ENTIRE process when buying and selling homes.

 

ACCURATE MARKET DATA & TECHNOLOGY:

If you have ever bought and sold real estate before then you understand just how important it is to have access to accurate data and information.  Zillow, Trulia, and other national websites will not give you accurate data, information, and will often show homes that are not for sale, are under contract or will be completely missing real estate listings altogether.

If you don’t have access to the local MLS you need it. This is where you will find the most up to date, and accurate information on homes and neighborhoods.  Realtors also have access to other technology such as personalized search apps, marketing to fellow real estate agents with qualified buyers, custom property websites, premier memberships to real estate websites, high-tech secure lockboxes for the home, and more!

If you’re selling your home and trusting the Zillow Home Value Estimator, just know that it values my own house about $25,000 less than it should.  The reason I know that is because I’ve conducted an in depth Comparative Market Analysis (CMA) of homes in my area.  This is available to me only through the MLS.

Don’t risk leaving tens of thousands of dollars on the table just to try and save on the Realtor commissions. Not only are you saving less by not using a Realtor, you’re actually subjecting yourself to potentially even more harm once you go under contract.

 

PROFESSIONAL REFERRALS:

Real Estate Agents are well connected. Chances are they have built a real estate team that works in harmony when it comes to paperwork, mortgages, attorneys, home inspectors, contractors, and everything else that is involved in the buying and selling of real estate. Not only do they have great connections to help with your real estate transaction, they also know everyone!

One of the most important aspects of their job is the ability to network and connect with people in the community. This is great news for those of you working with an Agent since there is a good chance they know of potential buyers and sellers for your home, even before you list it!

A lot of Realtors use their Social Media connections to spread the right message to a specific audience. Whether that means using retargeting pixels, or specific audiences in sponsored ads.

One of the techniques we use to sell homes in Oswego, Naperville, Plainfield and surrounding areas, is to reverse prospect our listings to other Realtors. When you list your home with me, I ensure that every potential Realtor, who is working with a buyer and looking for a home like yours, knows about it! This is a technique only a Realtor can use since they need MLS access to reverse prospect. This is one of the best techniques for getting a home sold fast and for top dollar!

 

NEGOTIATING:

Do you know what is considered fair during negotiations? What do you do if an inspection is not in your favor?

One of the biggest mistakes you can make is buying a home without an Agent.  Are you checking market patterns in the neighborhood? Imagine what else you may not be checking that could cause you to invest hundreds of thousands of dollars into a home that is a lemon.

When you’re buying and selling real estate without a Realtor the chances you end up in court will increase. At this point you have to wonder if buying and selling a home with a Realtor would have been a better idea. One of the most important jobs an Agent has is to keep everything legal, fair, and their client’s best interests protected.

If you’re selling a home without an Agent there’s a 93% chance you will end up working with one anyway (according to NAR).  9 out of every 10 buyers is working with a Realtor, so you’re likely going to pay a commission. In this instance are you going to know how to handle the negotiations? Do you know what the language in every contract means?

There is a lot of things that can go wrong in a transaction, make sure you’re protected both from a financial and legal standpoint!

 

ETHICS:

Part of being a Realtor® is adhering to a  strict code of ethics.  When entering into a relationship with a Real Estate Agent, it’s their fiduciary duty to ensure your interests come first.

 

Looking for a real estate agent in the Chicago West Suburbs?  Contact Jodi Heifner-DiVietro today!

 

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